Assessment Criteria

Your Expression of Interest and full application proposals will be assessed against these key headings:

Are you undertaking R&D?

To check that you are actually undertaking R&D within your project we will ask the following basic questions when assessing your application;

  • Is it aimed at new findings, Novel.
  • Is the project based on original, not obvious concepts and hypotheses, Creative
  • Is there a level of uncertainty about the final outcome
  • Is the approach systematic
  • Will the project / activity lead to results that could be possibly reproduced – resulting in the transfer of new knowledge. Transferable/or reproducible

Does it fulfil the brief?

Clwstwr is looking for the development of new products, services and/or experiences that:  

Explore new ways of telling our stories

  • Create new forms and formats of short and medium-form content.
  • Develop new – as yet unimagined - creative formats.
  • Create new forms of informational storytelling.

Engage and build audiences and markets in new ways

  • Develop new models and forms of delivery designed to reach and engage new audiences.
  • Exploit skills in bilingual and multilingual production at home and internationally.

Create new ways of working to build sustainable business models

  • Create new products and services to strengthen business models, practices or infrastructure for production.
  • Create collaborations between people and companies from different creative and technology sectors.
  • Create content that builds new Intellectual Property (IP) and exploits existing IP opportunities.

These areas are a guide - if you have an innovation which falls outside of these areas which clearly addresses an issue or problem, then we still want to hear from you.

Will it have a positive economic impact?

  • Collaborative potential e.g. utilising multiple creative sector/non-creative sector partners.
  • Potential of Intellectual Property (IP) created.
  • Scale of economic uplift.
  • Likely number of jobs to be created/retained.
  • Number of businesses that will benefit.
  • R&D practises adopted.

Will it have a positive social and/or cultural impact?

  • Representation of Welsh culture, language, stories, landscapes.
  • Reaching new and diverse audiences or markets.
  • Increasing diversity of, and access to, the sector.
  • Environmental impact.
  • Other social and/or cultural benefits.

Clwstwr welcomes applications, and opportunities for partnerships from everyone. We are keen to attract people to work with us from a broad range of backgrounds. Through this we believe we can continue to look at the world with fresh eyes and find new ways of doing things. 

We particularly welcome applications from women, black and minority ethnic people, disabled people, LGBT+ applicants and Welsh language speakers as they are under-represented within our cohort currently.  We will be monitoring our activity across the three years and will ask you to provide reasonable, relevant information around your team and your project.

Is the proposal achievable and realistic?

  • Clear and achievable timescale for key deliverables.
  • Realistic level of risk.
  • Experience level of the team.
  • Resource requirements including technological capability.
  • Overall financial proposition and level of match funding secured/required.
  • Commercialisation potential.