Your Expression of Interest and full application proposals will be assessed against these key headings:
Are you undertaking R&D?
To check that you are actually undertaking R&D within your project we will ask the following basic questions when assessing your application;
- Is it aimed at new findings, Novel.
- Is the project based on original, not obvious concepts and hypotheses, Creative
- Is there a level of uncertainty about the final outcome
- Is the approach systematic
- Will the project / activity lead to results that could be possibly reproduced – resulting in the transfer of new knowledge. Transferable/or reproducible
Does it fulfil the brief?
Clwstwr is looking for the development of new products, services and/or experiences that:
Explore new ways of telling our stories
- Create new forms and formats of short and medium-form content.
- Develop new – as yet unimagined - creative formats.
- Create new forms of informational storytelling.
Engage and build audiences and markets in new ways
- Develop new models and forms of delivery designed to reach and engage new audiences.
- Exploit skills in bilingual and multilingual production at home and internationally.
Create new ways of working to build sustainable business models
- Create new products and services to strengthen business models, practices or infrastructure for production.
- Create collaborations between people and companies from different creative and technology sectors.
- Create content that builds new Intellectual Property (IP) and exploits existing IP opportunities.
These areas are a guide - if you have an innovation which falls outside of these areas which clearly addresses an issue or problem, then we still want to hear from you.
Will it have a positive economic impact?
- Collaborative potential e.g. utilising multiple creative sector/non-creative sector partners.
- Potential of Intellectual Property (IP) created.
- Scale of economic uplift.
- Likely number of jobs to be created/retained.
- Number of businesses that will benefit.
- R&D practises adopted.
Will it have a positive social and/or cultural impact?
- Representation of Welsh culture, language, stories, landscapes.
- Reaching new and diverse audiences or markets.
- Increasing diversity of, and access to, the sector.
- Environmental impact.
- Other social and/or cultural benefits.
Is the proposal achievable and realistic?
- Clear and achievable timescale for key deliverables.
- Realistic level of risk.
- Experience level of the team.
- Resource requirements including technological capability.
- Overall financial proposition and level of match funding secured/required.
- Commercialisation potential.