Project Aim
Expanding IP and brands through a virtual pipeline: Bumpybox's intial project focuses on expanding their current linear broadcast pipeline into a more diverse, virtual ‘brand pipeline’ that allows us to create more content for different platforms at a lower cost, while simultaneously working on series production.
Expanding on our 2020 study, Bumpybox is planning on designing building of an asset management system within its pipeline that is driven by metadata captured when an animation task or asset is published. The overall aim of this is to be able to collate all the useful materials into a database that can be organised and searched in a meaningful way. This can then be used to quickly create new content for our existing brands and projects such as My Petsaurus.