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For over 15 years, virtual reality (VR) has been shown to help with pain and anxiety and create new ways to learn. Recent advances in technology have made these approaches affordable. Using VR to transform the experience of childbirth will build on Rescape Innovation’s work with midwives, and allow them to take this learning to create and test specific therapies and educational content to help mothers-to-be. The focus will be on during labour, although antenatal and post-natal will also be explored.