Professor Steve Gill, Cardiff Metropolitan University
Steve is Professor of Product Design and Cardiff Met’s Director of Research. His research interests are broad, applied and interdisciplinary. They include the role of physicality in thinking and creativity (the subject of a book in press), next-generation VR, ethnography-led design approaches for developing world solutions and the rapid design & development of computer-embedded products. His research group, UCD-R has produced high impact research since the early 2000’s when Sony-Ericsson adopted their prototyping methodology. More recently a commercial licensing contract to produce an ultra-low-cost trauma pack was signed – the result of a research collaboration between Steve’s team and Prof Judith Hall’s medical researchers at Cardiff University.