Project Aim
Amidst an increased collective awareness around anti-racism and representation, we have seen a rise in ‘culture washing’ across our news and screen as mainstream media struggles to engage with difference.
‘Presenting Individual Identities’ will innovate the way we share stories to ensure that we retain the richness of each individual’s experience; challenging myths and misinformation about minority cultures.
By exploring and creating new tools developed directly with people from minority cultures and representatives of the screen and news sector, ‘Presenting Individual Identities’ will equip the media to share authentic, accessible and relevant stories to engage currently under-served and under-represented audiences.
