Project Aim
Sugar Creative delivers wonder through innovation. An award-winning multi-skilled studio who specialise in bringing imagination to life, with inspirational and incredible outcomes for everything from entertainment to marketing and science, delivering projects for global clients that focus on emerging, advanced, and immersive technologies. This project will explore a next-generation system for the efficient and effective adaptation of story content into Virtual Reality. Taking advantage of the unique possibilities of virtual reality both in terms of enriched interaction and multilingual versioning it will look to undertake the research needed to define a modular framework that can then be used to create parallel VR versions of both existing stories and new stories. This project will look to demonstrate the potential of such a system through manifesting a first-of-kind core commercial system and viable commercial proof of VR story based on a pre-existing IP.
