Project Aim
Andy Taylor is the founder of Bwlb, a creative consultancy specialising in audio and innovation. Clwstwr seed funding allowed Andy to investigate SMART Podcasts. This collaborative project revealed potential new future podcast capabilities, confirmed audience trends of increased listening and a desire for more duration control, plus it identified an industry level gap in functionality innovation.
SMART Podcasts will develop functioning prototypes which allow podcasts to expand or contract to the listener’s available time whilst maintaining structure, tone and listenability.
