The Candylion IP began life as the title track on Gruff Rhys’ seminal album Candylion. She came to life as a cardboard cut-out character in a pop video and then in collaboration with National Theatre Wales grew into an immersive theatre production.
ie ie productions and the creative team want to explore the possibilities of making an animated feature film and a game at the same time using the design artwork across both platforms. Instead of having two siloed approaches we want to see if we can develop a singular design process and technology that could work across multiple platforms. This could potentially streamline costs, maximise efficiency, broaden our reach and exploit the innovation in both the process and technology in an international, commercial context.