Hear more about the Geolocated Fragmented Storytelling project from Yello Brick's Allie John in this short video.

A hybrid between film, television, theatre and alternate reality gaming; Yello Brick’s project will research and develop new ways of telling stories in physical and digital spaces. In particular, creating fragmented narratives that enable audiences to have agency within the story experience. Yello Brick are interested in challenging traditional formats and developing new ones; exploring what the fringes of this concept are; what technologies exist to facilitate this experience and how people consume it.

Yello brick